Duration

Sprint 1: Apr '25 - Jun '25,
Sprint 2: Sep '25 - Dec '25.

Team

Rebecca (Teng) Wong, Tristyn Lai, Shir Turkenitz, David Zhang

Oracle Sponsors

Project Overview

Sponsored by Oracle as part of an enterprise UX capstone project. Focused on designing an AI-powered decision-support and team planning tool for managers. Targeted complex, high-stakes managerial decisions involving resource allocation, workload balancing, and team composition.

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Problem

Managers right now both in corporate and in mid-sized startups, struggle in making quick and clear decisions when it comes to receiving complex projects. When there’s new urgent updates, managers have difficulty making decisions that satisfy all sides of the project (team members, higher ups, etc).

Our Solution

PrioTeam.ai is aimed to help relieve managers by providing tools to quickly prioritize tasks, build a fast and reliant team, and catch potential hazards before they explode.

Project Timelime

Research & Takeaways

Preliminary Interviews: 10

Get the bigger picture

Coffee Shop UX interviews
Reached out to connections (both managers + team members) to discuss pain points from both perspectives

Competitive Analysis: 29

Over 18 potential competitors

→ most popular management tool?

Evaluated 11+ task management tools

→ So much negative feedback on complexity

Semi-structured interviews: 12

Diving into task delegation challenges.

Management experience in the tech industry

Lit Review: 8

Comprehensive, unbiased data about leadership.

Leader delegation in global software teams: Occurrence and effects (Zhang et al., 2012)
What You Don’t Know About Making Decisions (Garvin & Roberto, 2001)

We talked to 12+ Senior Managers from the high-tech industry

25+ years management

Senior Principal Technical Program Manager
From Oracle

6+ years management

Lead Product Manager

Director of Product Management

4+ years management

Director of UX

Senior Manager of UX

6+ years management

Director of Security Research

Senior Manager

8+ years management

UX Design Manager

UX Design Director

5+ years management

Ex-Apple
Co-founder at start up
Building AI product

7+ years management

Senior Research Manager

Senior Diector of UX Research & Consumer Insights

15+ years management

Head of Design
Software Development

Key Theme #2:
Task Prioritization

Managers currently need to switch between multiple tools and resources to access updated information when priorities shift.

“There's a lot of collaboration tools, reviewing tools... I think that the thing that is challenging though is being able to coalesce all that into one thing and to be able to see it.”

–—— 10+ years Design Manager in startup

Key Theme #2:
Task Prioritization

Importance and urgency vary by project phase, team, and company goals

“First thing to deal with is the most important and the most urgent task. That will be as my tier one priority”

–—— 4+ years Senior program Manager in Consumer Electronics

Key Theme #3:

Resource allocation

Clear and quick assessment of leading and lagging indicators may assist with allocating resources.

“leading indicators or lagging indicators, like this team is not performing or this team is whatever, or this thing isn't working very well."

–—— 10+ years Technical Program Manager in IT Services

Key Theme #3:

Resource allocation

Hiring and cross-team collaboration are potential blockers that affect timelines and task assignments.

“My goal is to first of all make sure that they are unblocked. So if they need to work on something, they have all the resources that they need, they have the collaboration with the rest of the team.”

–—— 4+ years Design Director in Design Services