Discovering Treasure
Imperial Treasure is a local restaurant located in Palo Alto California. I have been working as an exclusive designer with them since March 2023.
The restaurant has a soft opening on October 9, 2023. I will continue to serve as the exclusive designer responsible for more user experience research and design projects in the future.
Project Gallery
See what I have designed for Imperial Treasure!
Position： Experience Designer, Service Designer, Strategic Design Assistantship
Duration： March 2023 - Now
Address： 151 California Ave Ste E101 Palo Alto, CA 94306
#Service Design #Strategic Design #Space design #Environmental design #UX design #Materials procurement #Branding
Signboard Design
This design employs the Chinese character "宝藏" (Baozang), meaning "Imperial Treasure," crafted into an ancient stone seal pattern for the restaurant's branding. It emulates the seals of classical Chinese calligraphers, utilizing Han Dynasty small seal script with a near-square form and traces of clerical script influence, typically reserved for formal occasions and embellishing metalware.
Door sign prototype
Size: 200cm * 60cm
English names
Chinese calligraphy names
The door sign lights off. The texture of wood is more in line with the effect of using natural materials in ancient..
Door sign lights on, allows the door sign to have better visibility at night.
Dessert Jar
"宝藏鲜炖" in English, "Treasure Fresh Stew", refers to a luxurious and flavorful stew made with high-quality, fresh ingredients.
3D concept model
3D model with logo
Real dessert jar
Manu Design
My client wishes to design and custom-produce a series of menus infused with an ancient Chinese aesthetic. The collection should include options for affordable breakfast and lunch as well as sophisticated, creative culinary offerings, catering to the demands of diverse diner demographics. The style should be simple yet elegant.
Most of the design content involves proprietary business secrets and the designer does not have the authority to display it on personal websites. For further information, please contact Rebecca via email at pd.rebeccawong@gmail.com
Lighting
Create ambience through lighting design
Door sign at night
Abyss Mirror light
Big fish lanterns on the ceiling, light strips embedded in paintings on the wall, red Chinese lanterns
Semi-private Dining Room
This is a semi-private dining room design that can accommodate 12-16 people. I have chosen to use the design of ancient Chinese pavilions, filled with the classical beauty of ancient China.
Christmas Decor
Project: Indoor and outdoor Christmas decor
Duration: Dec 6, 2023 - Now
Description: The Chinese-style Christmas tree in gold and red echoes the red lanterns and big fish chandeliers diving in the restaurant.
Partition Screen
Project: Designing a more private dining environment for the private dining room. Project in progress.
Duration: Dec 10, 2023 - Now
Private rooms for 16-20 people that require improved privacy
Divider Mockup
Polyester material
25% light transmittance
Next
I will be responsible for designing the outdoor dining environment of the restaurant garden, and the project is currently in the application process.
Nov 10, 2023